Marketing News

Tarte Drops Edible Cherries with Trü Frü Amid Cherry Girl Aesthetic

The collaboration brings an edible version of Tarte’s new Maracuja Cherry Crush Lip Collection.

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By: Lianna Albrizio

Associate Editor

For fans of Tarte Cosmetics itching to taste its Maracuja Cherry Crush Lip Collection, now they can. The brand has teamed with Trü Frü to craft a “better-for-you” snack made with hyper-chilled “tarte” cherries, coated in premium dark and white chocolate. The collaboration comes as beauty enthusiasts ride the cherry girl aesthetic wave this summer 2025. Code Red The launch marks Tarte’s first shade and flavor extension within its cult-favorite maracuja juicy lip franchise....

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